Why does our Family Business Exist?

I recently asked a family member working in their Family Business, “Why does your Family Business exist?”

The response was a long period of silence, followed by, “I never really thought about it, it was always just here.”

If you were to stand at the door of your business and ask every individual (both family and non-family) that goes in and out of your business, how will they answer that question?

Why is this question and understanding so important?

As a Family in Business – Why does your family business exist?

Let me know