Monday, July 30, 2012

How Your Family Business Can Benefit From Telling Your History

Our next Webinar is scheduled for August 21, 2012 at 3:00 PM EST, with Bonnie Hurd Smith, President and CEO of History Smiths. Bonnie desires to help Business Families achieve business results AND make a significant difference in the communities they serve.

This webinar will help Business Families learn to tell their story. Telling the story of your family business can show what makes your family unique, build an “emotional connection” with your customers, and deepen their loyalty.

No one else can tell YOUR story! And the fact is, people love a warm and fuzzy family story. No one is interested in the occasional family conflict. Instead, people want to hear stories about multiple generations working together and passing down knowledge from one generation to the next. They want to hear proud father/son stories, or mother/daughter stories, or husband/wife stories. Why? Because it’s what we all want in our own lives.

Bonnie is an experienced organizational/project manager, cultural tourism and public relations professional, event planner, and fundraiser. She is also a respected historian, the author of numerous historical books and articles, and a popular public speaker. She has served as the board president of the Sargent House Museum (a historic house museum in Gloucester, Massachusetts), as executive director of the Ipswich (MA) Historical Society, and she currently serves as a commissioner of the Essex National Heritage Commission and as a member of the Massachusetts Historical Records Council.

Registration to join The Network of Family Businesses and be eligible for the On-Line Educational Webinar is available at:

For additional information email:

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